Emirates to let travellers keep laptops, tablets until boarding

Emirates aims to let passengers take their laptops past security gates at Dubai International Airport and collect the devices only before boarding as the world’s largest international carrier seeks to minimise the impact of the electronics ban on routes to the US.

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The state-owned carrier is planning to permit devices affected by the ban within the security perimeter to allow passengers, particularly those flying in premium seats, to use laptops and tablets until the last possible moment, it said in an email. The airline will then take the items for storage in the cargo hold until arrival.

Additional staff will be deployed to avoid disruptions to the flow of passengers, especially in the first few days of implementing the new rules, which come into effect on March 25.

The US ban, announced on Tuesday, prevents passengers on non-stop flights from 10 Middle Eastern airports from bringing large electronics into the aircraft cabin.

“This new security measure is disruptive and operationally challenging in several regards,” Emirates President Tim Clark said in a statement.

“We are closely monitoring the business impact of this new security measure, and we will decide on our strategies and interventions accordingly.”

The move comes as Emirates also released a new ad starring Jennifer Aniston in response to the ban, the airline cheekily telling customers their on-flight entertainment system would help ease the pain of not having a laptop on board.

The commercial ??? titled ‘Let us Entertain You’ ??? serves as a reminder that Emirates’ ICE in-flight entertainment system has more than 2500 channels of movies, TV, and music.

Emirates stands to be one of the hardest hit from the new security rules, as well-paying business customers seek alternatives to avoid costly downtime during flights.

Airlines operating out of European hubs could gain with the promise of “making better use of business travellers’ time,” Jamie Baker, an analyst with JPMorgan Chase & Co, said in a note, adding that the electronics ban has “the potential to alter global traffic flows.”

“I am optimistic we will get through this,” said Emirates’ Clark, declining to comment on the motivations behind the ban. “Our job is to comply, and manage the commercial and operational challenge.”

Bloomberg